McDonald’s launched McCafé in Australia in 1993 as a coffeehouse-style beverage brand.
The first McCafé opened in Melbourne, Australia, in 1993. It created a café area within or alongside a McDonald’s restaurant and gave the company a distinct name and identity for espresso-based drinks, coffee, and related products.
McCafé later expanded internationally and became an important part of McDonald’s beverage branding. It is sometimes described as a separate coffee-shop chain, but its origins were as a café concept connected to McDonald’s restaurants. The brand also helped McDonald’s compete more directly in markets where café culture and specialty coffee were significant parts of everyday dining.