What was the name of McDonald’s 1990s campaign centered on the question “Did Somebody Say McDonald’s?”

“Did Somebody Say McDonald’s?” was the name of a McDonald’s advertising campaign centered on that question during the 1990s.

The campaign used the brand name itself as the memorable response to a conversational prompt. This approach made McDonald’s feel like a familiar suggestion that could arise naturally when people were deciding where to eat. It continued the company’s long tradition of simple, repeatable advertising language.

The phrase is often confused with slogans from other decades. “You Deserve a Break Today” belongs to the early 1970s, while “I’m Lovin’ It” became the major global campaign in the 2000s. The question-based wording also differs from “Have You Had Your Break Today?”, another McDonald’s line from a separate campaign period.