What brand of doughnuts is featured in the 2017 Power Rangers film?

The brand of doughnuts featured in the 2017 Power Rangers film is Krispy Kreme.

The film uses Krispy Kreme as a major setting rather than merely showing a product in the background. The fictional Angel Grove shop sits above the Zeo Crystal, an ancient source of power sought by Rita Repulsa. Billy Cranston discovers the connection, making the doughnut shop central to the plot.

Krispy Kreme was also an official promotional partner for the movie. Its products and shop locations appear repeatedly, creating one of the film’s most conspicuous examples of brand integration. The partnership extended beyond the movie itself, with themed promotional doughnuts released around the film’s 2017 debut.

A common mix-up is confusing this fictional Krispy Kreme location with the film’s real-world marketing campaign. The story does not identify the shop as Dunkin’ Donuts, Tim Hortons, or another chain; Krispy Kreme is the specific brand built into the film’s setting and storyline.