On what date did Meta launch the Threads social-media app?

Meta launched the Threads social-media app on July 5, 2023.

Threads was introduced by Meta as a text-focused social network connected to Instagram. Users could sign in with Instagram accounts, follow similar accounts, and publish short posts, replies, and media. Its launch positioned it as a direct alternative to Twitter, which was later rebranded as X.

The launch happened earlier than the date many observers expected. Meta made Threads available in more than 100 countries at release, although it was initially unavailable in the European Union because of regulatory and privacy concerns. Availability in the EU came later.

Threads benefited from its Instagram connection, allowing users to carry over usernames and discover existing contacts. It is distinct from Facebook, Instagram, WhatsApp, and Messenger, even though all are Meta products. Meta later added web access, search improvements, hashtags, and fediverse-related features.