Beyoncé launched Ivy Park in 2016.
Ivy Park was created as an activewear brand associated with Beyoncé and was initially developed with Sir Philip Green’s Arcadia Group. The brand’s name combined “Ivy,” a reference to Beyoncé’s daughter Blue Ivy and the Roman numeral IV, with “Park,” reflecting the idea of a place for exercise and movement.
The first Ivy Park collection was released in April 2016. It included performance clothing designed for activities such as running, training, and dance. The brand later entered a partnership with Adidas, which began producing a new Ivy Park line in 2020.
The launch year is sometimes confused with the Adidas collaboration year. Adidas did not launch the original brand; it became a later partner. Ivy Park is also distinct from Beyoncé’s music catalog, despite the “Ivy” connection that appears in several parts of her family and creative identity.