In which Italian city was Gucci founded in 1921?

Gucci was founded in Florence, Italy, in 1921.

Guccio Gucci established the company after working in hotels and observing the luggage and travel accessories used by wealthy guests. His first business focused on leather goods and equestrian equipment, including saddles, trunks, and riding accessories. Florence’s long craft tradition provided an important setting for the brand’s early development.

Gucci later became famous for handbags, shoes, silk goods, ready-to-wear, and distinctive motifs such as the green-red-green stripe and the double-G emblem. The house also developed products associated with equestrian style, including the horsebit loafer.

The founding city is sometimes confused with Milan because Milan is a major Italian fashion capital and has long hosted important luxury retail and design activity. Gucci’s origin, however, is specifically tied to Florence, where the company began as a specialist leather-goods business.