Miuccia Prada launched the luxury fashion label Miu Miu in 1993.
The label was created as a subsidiary of Prada and took its name from Miuccia Prada’s family nickname, “Miu Miu.” It offered a more playful and eclectic direction than the main Prada line, while remaining connected to the same Italian fashion group.
Miu Miu’s collections have often explored youthful styling, unusual proportions, decorative details, and combinations of traditionally feminine and masculine references. The brand has operated as a distinct label rather than simply a lower-priced version of Prada, with its own identity and runway presentations.
The year is sometimes confused with major Prada milestones from the same era, including Miuccia Prada’s role in developing Prada’s fashion business during the 1980s. Miu Miu’s 1993 launch is the specific date associated with the creation of the separate label.