LEGO House opened to visitors in Billund, Denmark, in 2017.
The building is an experiential visitor centre dedicated to LEGO history, play and creativity. It was designed by the Bjarke Ingels Group and has a distinctive stack of white blocks topped by a large LEGO-style keystone. The centre stands close to the original home of The LEGO Group and forms part of Billund’s identity as the company’s birthplace.
Inside, visitors find activity zones, exhibitions and historical displays covering the development of LEGO products. The building also includes the Masterpiece Gallery, where fan creations are exhibited, and a large LEGO brick tree known as the Tree of Creativity. These features combine hands-on play with company history.
LEGO House is different from LEGOLAND Billund. LEGOLAND is a theme park that opened in 1968, while LEGO House is an indoor visitor centre focused on the LEGO idea, creative play and the company’s heritage.