Beyoncé established Parkwood Entertainment in 2010.
Parkwood Entertainment is a management and entertainment company founded by Beyoncé. It has been involved in music, film, fashion, advertising, and the production of visual projects connected to her career.
The company’s work includes projects such as Beyoncé’s visual albums, the 2013 documentary Life Is But a Dream, and the 2019 concert film Homecoming. Parkwood has also represented or developed ventures associated with Beyoncé’s brand, including Ivy Park during its Adidas partnership.
Parkwood is sometimes confused with Beyoncé’s earlier music-business affiliations, including Music World Entertainment, which was founded by her father, Mathew Knowles. Establishing her own company gave Beyoncé a central structure for controlling creative and business projects across several industries.