Beyoncé and Adidas announced their Ivy Park partnership in 2019.
Ivy Park began as an activewear brand founded by Beyoncé and Sir Philip Green in 2016. Beyoncé later became the brand’s sole owner, and in April 2019 she announced a creative partnership with Adidas. The agreement covered the relaunch and expansion of Ivy Park, including apparel, footwear, and accessories.
The first Adidas x Ivy Park collection launched in January 2020. The collaboration helped merge performance clothing with fashion and celebrity-led brand design. It is often confused with Ivy Park’s founding year, 2016, or the first Adidas collection year, 2020. Those are separate milestones from the 2019 partnership announcement.