In The Incredibles, Edna Mode is the eccentric fashion designer who creates superhero costumes. Known to her clients as “E,” she combines high fashion with science and engineering to make suits that can withstand superhuman abilities.
Edna helps Bob Parr, also known as Mr. Incredible, after he secretly returns to superhero work. She designs a new suit for him and later creates matching costumes for Helen Parr and their children. Her most famous design rule is her refusal to use capes, because capes have repeatedly caused disastrous accidents for superheroes.
Writer-director Brad Bird created Edna and voiced her in the film. The character is portrayed as a small, intensely confident designer of German and Japanese heritage. Fans often compare her appearance with fashion figures such as Edith Head or Anna Wintour, but Edna is not officially based on one single person. Violet and Helen are members of the Parr family, while Mirage is an operative connected to Syndrome.