Peter Jones is the longest-serving Dragon on the British TV show Dragons' Den and has appeared since the first series.
Jones was part of the original investor panel when the programme began in 2005. His background includes interests in technology, telecommunications, property and retail, which shaped the types of businesses he evaluated in the Den.
Several other prominent investors joined the programme at different points, so the panel has changed substantially over the years. This can make it easy to mistake an early regular investor for an original Dragon. Jones is distinguished by his continuous presence from the launch series.
He is also known for the Peter Jones Foundation, which supports young people and entrepreneurship. His television role is only one part of his wider business profile.