Steven Bartlett joined Dragons' Den in 2022 as the founder of Social Chain.
Bartlett is a British entrepreneur, author, podcaster, and investor. He co-founded Social Chain, a social-media marketing agency, with Dominic McGregor in 2014. The company grew by creating campaigns designed for online communities and social platforms.
His appointment introduced a younger technology and social-media perspective to the Dragons' Den panel. Bartlett has also become widely known for hosting The Diary of a CEO podcast, which discusses entrepreneurship, psychology, and personal development.
The wording here distinguishes Bartlett from other Dragons who also have technology or consumer-business interests. His founding role at Social Chain is the specific identifying fact, while his 2022 arrival marks the beginning of his tenure on the programme.