Steven Bartlett joined the British television programme Dragon's Den in 2022 after co-founding Social Chain.
Bartlett became one of the programme's investors in the nineteenth series. He is a British entrepreneur, author and podcaster who co-founded the social-media marketing agency Social Chain with Dominic McGregor. The company grew from a social-media venture into an international marketing business.
His appointment made him the youngest Dragon in the programme's history at the time he joined. Bartlett brought a background in digital marketing, social platforms and online branding, areas that were increasingly important to entrepreneurs appearing on the show.
The timing can be confused with other panel changes. Sara Davies joined in 2019, while Bartlett arrived several years later. Social Chain is also distinct from Bartlett's podcast business, The Diary of a CEO; the former is the company connected with the question.