In the BBC television programme Dragons' Den, what is the name of the first product pitched by Levi Roots?

The first product pitched by Levi Roots on the BBC television programme Dragons' Den was Reggae Reggae Sauce.

Roots presented the Caribbean-style jerk barbecue sauce during his 2007 appearance. The product was based on a recipe associated with his family and was named to connect the food with his identity as a reggae musician. The memorable branding helped the pitch stand out as well as communicating the sauce's Caribbean character.

Peter Jones and Richard Farleigh offered £50,000 for a share of the business. After the programme, the sauce expanded through supermarkets and became the foundation of a broader food range, including marinades, seasonings and other Caribbean-inspired products.

The product name is sometimes shortened informally to “Reggae Sauce,” but the canonical brand name is Reggae Reggae Sauce. That exact wording is the answer because it identifies the product pitched on the programme.