In McDonald's branding history, what was the name of the clown mascot introduced in 1963?

Ronald McDonald was the clown mascot introduced by McDonald’s in 1963.

The character was created to make the restaurant especially appealing to children and families. Early television appearances helped establish Ronald as a recognizable spokesman, and the character soon became one of the most prominent elements of McDonald’s public image.

Ronald’s costume incorporated restaurant-themed details, including a tray-like collar and branded clothing. Over time, the character appeared in commercials, live events, children’s promotions, and the fictional McDonaldland setting.

Ronald was introduced during the period when McDonald’s was expanding beyond its original California base. His rise also marked a contrast with Speedee, whose identity focused on fast service. The two mascots can appear together in historical discussions, but Ronald became the enduring character most strongly associated with the brand.