In McDonald’s branding history, what was the name of the 1990s slogan asking customers whether they had taken a break?

The 1990s McDonald’s slogan asking customers whether they had taken a break was “Have you had your break today?”

The question turned the idea of a break into a direct invitation to visit McDonald’s. It echoed the company’s long-standing association between a quick meal and a pause in a busy routine, while using a conversational form that addressed customers personally.

This slogan is frequently confused with “You Deserve a Break Today,” an earlier McDonald’s line from the 1970s. The two share the word “break” but are separate slogans from different advertising periods.

McDonald’s slogan history shows a progression from service and product messages toward emotional, everyday language. Later, the company adopted “I’m lovin’ it” as a global platform in 2003, giving the brand a different, more upbeat tone.