What was the name of McDonald’s orange-haired bird character introduced to promote breakfast?

Birdie the Early Bird was McDonald’s orange-haired bird character introduced to promote breakfast.

McDonald’s created Birdie as a breakfast-focused mascot during the expansion of its breakfast business. Her name and design directly signaled the time of day the company wanted customers to associate with its restaurants.

Birdie joined the broader McDonaldland family, but her role differed from characters linked to burgers, fries, or theft. She appeared in advertising and promotional material connected with breakfast foods, helping McDonald’s present morning service as a distinct part of the brand.

Birdie is sometimes confused with generic descriptions such as “the breakfast bird.” Her canonical character name is Birdie the Early Bird. She also should not be confused with Ronald McDonald, who was the company’s principal general-purpose mascot rather than a breakfast-specific figure.