In McDonald's branding history, what was the name of the 1980s character who promoted breakfast?

In McDonald's branding history, Birdie the Early Bird was the 1980s character who promoted breakfast.

Birdie was introduced as a yellow, bird-like McDonaldland character associated with McDonald's breakfast menu. Her name directly communicated the campaign's message: customers could arrive early for breakfast offerings such as the Egg McMuffin.

She joined an established cast that included Ronald McDonald, Grimace, the Hamburglar, and Mayor McCheese. Unlike characters centered on stealing food or representing a menu item, Birdie was built around a meal period and the idea of being awake early.

People sometimes confuse Birdie with Fry Kids, whose visual identity was tied to french fries. Birdie's distinguishing branding role was breakfast promotion, making her one of McDonald's clearest meal-specific mascots.