In McDonald’s branding history, what is the official name of the company’s famous yellow M-shaped symbol?

The story behind the answer

The official name of McDonald’s famous yellow M-shaped symbol is the Golden Arches.

The arches began as architectural features on McDonald’s restaurants in the 1950s. The company later combined the two arches into the recognizable M-shaped corporate symbol. Their bright yellow color and simple silhouette made the mark easy to identify from roads and at a distance.

The Golden Arches became one of the most recognizable symbols in commercial branding. Although the arches originated in restaurant architecture, they eventually became more important as a standalone logo than as a literal building feature. McDonald’s has used the symbol in signs, packaging, advertising, and digital media.

“Golden M” is a common informal description, but it is not the established name. The canonical term is “Golden Arches,” referring to the paired arch forms that create the logo’s visual shape.

Source: Wikipedia · fact-checked Oct. 2026

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