In Dragon's Den, what was the name of Levi Roots's sauce brand that won investment from Dragons?

Levi Roots's sauce brand that won investment on Dragon's Den was called Reggae Reggae Sauce.

Roots presented the Jamaican-style sauce on the programme in 2007. He became known for combining a personal story, musical identity and Caribbean food tradition with a clearly branded product. The pitch helped turn the sauce into one of the most memorable businesses associated with the series.

The brand name is sometimes shortened in conversation to “Reggae Reggae,” but its original product name is Reggae Reggae Sauce. The sauce was later sold under the wider Levi Roots brand, which expanded into other Caribbean-inspired food products.

Roots's appearance is often cited as an example of how television exposure can accelerate a consumer brand. The pitch also helped make him one of the programme's most recognisable entrepreneurs, while the sauce itself became the central product linked to his Dragon's Den story.