Beyoncé’s Ivy Park brand was originally launched in partnership with Topshop.
Ivy Park was announced in 2016 as an activewear label created by Beyoncé and Sir Philip Green, the owner of the Arcadia Group, which included Topshop. The brand’s name refers to Beyoncé’s daughter Ivy and Parkwood Park in Houston, where Beyoncé’s father took her running.
The first Ivy Park collection was released in April 2016. It combined athletic clothing with fashion-oriented styling and was sold through selected retailers and online channels.
Beyoncé later entered a partnership with Adidas, announced in 2018, and the Adidas Ivy Park era began in 2019. That later relationship is why Adidas is often given as the original partner, but it was not the brand’s first retail partnership. Topshop is the retailer linked to the initial launch.