The three simultaneous Saturday afternoon matches began at 15:00 BST during the 2026–27 Premier League opening weekend.
On Saturday 22 August 2026, Nottingham Forest hosted Leeds United, Everton hosted Crystal Palace, and Ipswich Town hosted Sunderland. All three fixtures were scheduled for the traditional 15:00 British start, creating a group of parallel afternoon matches in the first match round.
The other Saturday fixtures used different broadcast times. Hull City versus Manchester United was the early 12:30 match, while Brentford versus Tottenham Hotspur was moved to the evening slot at 17:30. This staggered schedule allowed selected games to receive live television coverage while preserving the customary Saturday afternoon kick-off for the remaining fixtures.
The 15:00 scheduling applies to the published British timetable; supporters watching internationally would see a different local time. Match times can also change later because of broadcasting, European competition and policing considerations, so the original fixture announcement is the relevant reference for this question.