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Hard Mcdonald's Branding History

Who suggested the name “Big Mac” for McDonald’s signature hamburger?

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Easy Mcdonald's Branding History

Which McDonaldland character was originally called the Evil Grimace?

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Intermediate Mcdonald's Branding History

In which London district did McDonald’s open its first British restaurant in 1974?

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Intermediate Mcdonald's Branding History

In which country did McDonald’s open its first European restaurant?

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Intermediate Mcdonald's Branding History

What name did McDonald’s use for its 1970s advertising setting populated by Ronald McDonald and food-themed characters?

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