McDonaldland was the name McDonald’s used for its 1970s advertising setting populated by Ronald McDonald and food-themed characters.
The campaign presented McDonald’s as a fantasy community rather than simply a restaurant chain. Ronald McDonald served as the main human figure, while characters such as Grimace, the Hamburglar, Mayor McCheese, and Officer Big Mac filled different roles within the fictional world.
McDonaldland appeared in television advertising and was reinforced through character merchandise, restaurant displays, packaging, and promotions. Its visual language helped McDonald’s build a consistent children’s brand identity during the 1970s.
The name is distinct from McWorld, which McDonald’s used for a later children’s promotional concept. McDonaldland specifically identifies the original character-based setting and its recurring cast.