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What year did McDonald’s begin using the McDonaldland characters in national advertising?
Answer
1971
What was the name of McDonald’s 1965 character who appeared as a hamburger-headed spokesman?
Answer
Officer Big Mac
Which McDonald’s slogan was translated into the French advertising phrase “Venez comme vous êtes”?
Answer
Come as you are
What was the name of McDonald’s first nationally broadcast advertising campaign, launched in 1960?
Answer
Look for the Golden Arches
Which McDonald’s restaurant design feature became a recognizable roadside symbol before becoming part of the logo?
Answer
Golden arches
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What was the name of McDonald’s 1965 character who appeared as a hamburger-headed spokesman?
Answer
Officer Big Mac
What was the name of McDonald’s first nationally broadcast advertising campaign, launched in 1960?
Answer
Look for the Golden Arches
Which training institution did McDonald’s establish in 1961 to teach its operating and service standards?
Answer
Hamburger University
What corporate name did McDonald’s adopt in 1960 as its fast-food chain expanded?
Answer
McDonald’s Corporation