What was the name of McDonald’s 1965 character who appeared as a hamburger-headed spokesman?

Officer Big Mac was the McDonald’s character introduced in 1965 with a hamburger-shaped head.

The character was part of the expanding McDonaldland cast, which gave McDonald’s a fictional setting and a group of recurring personalities for television advertising and children’s promotions. Officer Big Mac’s design connected the restaurant’s best-known sandwich with a police-officer role.

He is often confused with Mayor McCheese because both characters had food-based heads and appeared in the same fictional advertising world. Their roles were different: Mayor McCheese was the town’s political figure, while Officer Big Mac was presented as a law-enforcement character.

Officer Big Mac belongs to an earlier phase of McDonald’s character branding, when the company used a large cast of colorful figures. Several of those characters later became less prominent as the brand’s advertising style changed.