“Come as you are” was translated into the French McDonald’s advertising phrase “Venez comme vous êtes.”
The slogan expressed an inclusive idea: customers could visit McDonald’s casually and without needing to fit a formal image. In France, the wording became especially associated with the brand’s localized advertising and is a direct example of how McDonald’s adapted global branding to national audiences.
The English phrase is sometimes treated as an exact worldwide slogan, but McDonald’s has often used different wording in different countries. Translation choices can preserve the idea while changing the rhythm, tone, or cultural associations of the original campaign.
This is also distinct from “I’m Lovin’ It,” the global platform launched in 2003. “Come as you are” and “Venez comme vous êtes” belong to a different advertising message centered on openness and everyday familiarity.