What was the name of McDonald’s first nationally broadcast advertising campaign, launched in 1960?

McDonald’s first nationally broadcast advertising campaign, launched in 1960, was called “Look for the Golden Arches.”

The campaign built directly on the visual identity of the restaurant chain. Rather than relying only on a product name, it encouraged motorists and customers to recognize the large yellow arches as a sign that McDonald’s was nearby.

That approach was especially useful during the company’s rapid expansion. A repeated architectural symbol could be understood quickly from a road or television screen, and the campaign helped connect individual franchise locations with one national brand.

The campaign is sometimes confused with later McDonald’s slogans such as “You Deserve a Break Today,” which became famous in the 1970s. “Look for the Golden Arches” belongs to the earlier period when the arches were being established as the company’s defining visual and advertising symbol.