Who was the youngest investor to join the main panel of the British TV show Dragon’s Den?

Steven Bartlett was the youngest investor to join the main panel of the British TV show Dragon’s Den.

Bartlett joined the programme in 2022, becoming a Dragon at 29. His appointment brought a notably younger technology and social-media perspective to a panel that had traditionally been associated with more established business figures. He is best known as the co-founder of Social Chain, a social-media marketing company, and as the host of The Diary of a CEO podcast.

His age attracted considerable attention because the show’s investors had generally built long careers before appearing on television. The “youngest Dragon” description refers to the British main panel, not to every guest investor, guest appearance or international edition of the franchise.

Bartlett’s business experience is particularly associated with digital marketing, online communities and brand building. That background gives him a different area of expertise from investors whose careers were built primarily in retail, property, manufacturing or traditional finance.