Simon Woodroffe appeared on the first series of the British programme Dragon's Den and founded the Yo! Sushi restaurant chain.
Woodroffe is an English entrepreneur and the founder of Yo! Sushi, a restaurant business known for serving Japanese food from a conveyor belt. The concept helped make conveyor-belt sushi familiar to many UK diners and became the most prominent business associated with Woodroffe's public profile.
He was part of the original British Dragon panel when the BBC launched the programme. His time as a regular Dragon was shorter than that of some later investors, which can make his connection to the first series easy to overlook. Other original investors included Peter Jones, Duncan Bannatyne, Rachel Elnaugh, and Doug Richard.
Yo! Sushi's restaurant concept should not be confused with the Japanese television format that inspired Dragon's Den. One concerns Woodroffe's food business; the other is the international television source behind the investment-show format. They are separate facts linked only by the programme's history.