What was Peter Jones's technology company called before he became a Dragon on BBC television?

Peter Jones's technology company was called Phones International Group.

Jones founded Phones International Group in 1998, focusing on mobile-phone distribution and related telecommunications businesses. The company became an important part of his entrepreneurial career and helped establish his reputation in the technology sector before his television profile grew.

His business interests later extended into areas including property, media, retail and consumer products. On Dragon's Den, that technology background has often shaped the way he examines products involving electronics, communications or scalable distribution.

Phones International Group should not be confused with a high-street mobile-phone retailer such as Phones 4u. The names sound similar, but they were separate businesses. Jones's company operated in the telecommunications industry and was one of the ventures associated with his early commercial success. His Dragon's Den role made his personal name more familiar, but the company existed before the BBC programme made him a household figure.