Steven Bartlett was the youngest-ever Dragon when he joined the British series Dragon's Den.
Bartlett joined the programme in 2022 at the age of 29. He became known first as a digital entrepreneur and co-founder of Social Chain, a social-media marketing agency. His career was built in the era of online communities, creator marketing and platform-led businesses, giving the panel a younger technology-focused investor.
His appointment changed the age profile of the regular Dragons. Earlier investors had generally built careers in retail, property, manufacturing, recruitment or traditional services. Bartlett’s background made him especially associated with digital brands and online audiences.
Bartlett is also known for The Diary of a CEO, a podcast and media business featuring interviews with entrepreneurs, public figures and experts. The youngest-Dragon distinction refers to his age when he joined the programme, not to the age at which he founded Social Chain or began investing.