Peter Jones was the only original UK Dragon to remain on Dragon's Den continuously from series 1 onward. He appeared in the first 2005 series and continued as a panel investor through subsequent cast changes.
The original line-up also included Duncan Bannatyne, Rachel Elnaugh, Simon Woodroffe and Doug Richard. Those investors eventually departed or were replaced, while Jones became the enduring link between the programme's launch and its later seasons.
Jones is a British entrepreneur whose interests have included telecommunications, technology and consumer businesses. His long tenure is why he is often described as the show's longest-serving Dragon; that distinction is different from being the richest or from making the largest individual deal.