Who was the creative director of Dior from 1960 to 1989?

Marc Bohan was Dior’s creative director from 1960 to 1989.

Bohan took over after Yves Saint Laurent, Dior’s young artistic director, was called up for military service in 1960. Bohan had already designed for Dior’s London line from 1958, making him a natural in-house successor.

His approach was more restrained than Saint Laurent’s experimental style. Bohan became known for elegant, wearable collections and helped keep Dior influential through three decades of changing fashion. His 1966 collection drew inspiration from Russian style and Doctor Zhivago, while his work also expanded Dior’s reach into menswear and ready-to-wear.

Bohan left Dior in 1989 and was replaced by Gianfranco Ferré, the first non-French designer to lead the house. A common mix-up is confusing Bohan with John Galliano, who became Dior’s head designer much later, in 1997.