What was the name of Dior’s first ready-to-wear line, launched in 1967? It was called Miss Dior.
The first French ready-to-wear collection from Dior was launched in 1967 under the name Miss Dior. It was created by Philippe Guibourgé, an assistant to Dior artistic director Marc Bohan, and was intended to offer younger women more practical and accessible clothing than traditional haute couture.
The name was already strongly associated with Dior because Miss Dior had been the house’s first perfume, introduced in 1947. That overlap can cause confusion: the 1967 question concerns a clothing line, not the fragrance. The ready-to-wear collection was sold through a dedicated Miss Dior boutique on Avenue Montaigne and through other retail locations.
Miss Dior’s commercial performance was initially promising, but the line eventually struggled financially. It was withdrawn in 1983. Dior later developed other ready-to-wear labels, including Christian Dior Monsieur, launched in 1970 for menswear, so those names should not be substituted for the 1967 women’s line.