What was the original name of the bag later known as Lady Dior?
Answer
Chou Chou
Answer
Chou Chou
What was the original name of the bag later known as Lady Dior? Its original name was Chou Chou.
The handbag was designed by Gianfranco Ferré for Dior in 1994. Before it became internationally associated with Diana, Princess of Wales, Dior referred to the model informally as Chouchou, a French term meaning “favorite.” The stored form “Chou Chou” represents the same name and is not a different bag.
The model gained its famous identity after Bernadette Chirac, France’s first lady, arranged for a Dior handbag to be presented to Diana during the princess’s 1995 visit to Paris. Diana carried the black bag repeatedly, bringing it enormous visibility and helping transform it into one of the fashion house’s signature accessories.
Dior briefly used the name Princesse before adopting Lady Dior, a direct reference to Diana’s former title as Lady Diana Spencer. The bag is recognized for its rigid rectangular shape, cannage pattern and dangling D-I-O-R charms.
Source: Wikipedia · fact-checked Sept. 2026