Who redesigned McDonald’s logo into the version used from 1968 onward?
Answer
Jim Schindler
Answer
Jim Schindler
Jim Schindler redesigned McDonald’s logo into the version used from 1968 onward.
Schindler’s design joined the two arches into the familiar “M” form that became McDonald’s most important corporate symbol. The arches had previously been architectural features of restaurant buildings and had also appeared in earlier logo designs.
The 1968 redesign helped turn the arches from a building motif into a compact, highly recognizable brand mark. The logo’s bold shape made it easy to reproduce on signs, packaging, advertisements, and restaurant materials around the world.
Stanley Meston is often mentioned in discussions of the arches because he designed the original restaurant arches in the 1950s. That is a different contribution: Meston created the architectural form, while Schindler is credited with the later logo redesign.
Source: Wikipedia · fact-checked Oct. 2026