Who redesigned McDonald's logo into the recognizable Golden Arches symbol in 1962?

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Jim Schindler redesigned McDonald's logo into the recognizable Golden Arches symbol in 1962.

Schindler was a McDonald's construction and design consultant who combined the two separate yellow arches used on restaurant buildings into a single stylized M. The new form was more useful as a corporate mark because it could appear on signs, packaging, advertisements, and printed materials.

The redesign helped shift the arches from an architectural detail to a global identity. The symbol was closely linked to McDonald's restaurant buildings, but it could also stand alone without a picture of a burger or the company's full name.

The Golden Arches are sometimes credited entirely to Ray Kroc or Stanley Meston. Kroc led McDonald's expansion, and Meston designed the early architecture, but Schindler is specifically associated with joining the arches into the 1962 logo. Later logo versions changed colors and typography while retaining the central M.

Source: Wikipedia · fact-checked Oct. 2026

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