Who provided the featured vocals in McDonald’s early “I’m Lovin’ It” promotional music video?

Justin Timberlake provided the featured vocals in McDonald’s early “I’m Lovin’ It” promotional music video.

The video supported the launch of McDonald’s global “I’m Lovin’ It” campaign in 2003. Timberlake’s involvement helped connect the advertising concept with contemporary pop music and gave the campaign a prominent entertainment component.

The campaign’s musical history is more complicated than the commercial credits sometimes suggest. The original concept involved the German advertising agency Heye & Partner, and the song was developed through several writers and performers. Rapper Pusha T has also been credited with writing the jingle’s rap version.

Timberlake is therefore the best answer for the featured performer in the early promotional video, not the sole creator of every musical element associated with the campaign. The advertising slogan and the later short vocal signature are related but not identical credits.