Who is the CEO of H&M as of 2024?

Daniel Ervér was H&M’s CEO as of 2024. He became President and CEO of H & M Hennes & Mauritz AB on January 31, 2024, succeeding Helena Helmersson.

Ervér had already spent many years inside the company. He joined the H&M Group in 2005, became a business controller in 2006, and later held roles connected with merchandising, purchasing, country management and the women’s and men’s divisions. Before becoming group CEO, he was responsible for the H&M brand.

A common mix-up is Karl-Johan Persson, who is H&M’s chairman and a major figure in the company’s ownership history, not the CEO in 2024. Stefan Persson is the company’s former chairman and former chief executive, while Helena Helmersson held the CEO role immediately before Ervér.

Ervér’s appointment was announced after Helmersson decided to leave both the CEO position and the H&M Group. He continued to have operational responsibility for the H&M brand while taking on leadership of the wider group, which includes several fashion and lifestyle brands.