In what year did H&M launch its H&M Sport label?

H&M launched its H&M Sport label in 2014.

The sportswear initiative expanded H&M’s assortment beyond everyday fashion into clothing designed for activities such as running, training and other forms of exercise. It reflected the growing importance of activewear in mainstream apparel retail.

H&M Sport was presented as a functional range while retaining the company’s accessible-price approach. The collection included garments and accessories intended for both performance and recreational use.

The launch is separate from H&M’s later collaborations and sustainability initiatives. It also should not be confused with H&M Move, a later sports-focused concept introduced by the group. The 2014 date identifies the original H&M Sport label.