Which organization partnered with H&M on its Fashion Against AIDS campaign?

H&M partnered with Designers Against AIDS on its Fashion Against AIDS campaign.

The campaign combined fashion retail with HIV and AIDS awareness, using limited-edition clothing and accessories to raise money and attention. It involved musicians, designers and other public figures, helping communicate prevention messages to a young, international audience.

Designers Against AIDS was a Belgian organization that used popular culture and creative industries to promote HIV education. Its partnership with H&M is sometimes confused with H&M’s other sustainability and charity initiatives, including garment collection and later recycling programs.

Fashion Against AIDS was not a single designer collaboration in the usual H&M sense. Its central purpose was awareness and fundraising rather than presenting one luxury label’s seasonal collection. That distinction helps separate the campaign from H&M’s many named fashion partnerships.