Peter Jones has been the longest-serving investor on the British television programme Dragon's Den.
Jones joined the original BBC series when it began in 2005 and has remained a regular Dragon across the programme's later series. His continued presence makes him the only original investor still associated with the main panel throughout much of the show's history.
He is a British entrepreneur and investor whose business interests have included telecommunications, technology and leisure. On Dragon's Den, he is especially recognisable for his tall stature and measured approach to negotiations.
The programme's panel has changed repeatedly, so viewers sometimes confuse the longest-serving Dragon with the investor who has appeared in the most individual episodes. Those descriptions can differ when guest appearances and temporary panel changes are counted.