Peter Jones has been a dragon on every series of the UK television show Dragons' Den.
Jones joined the original panel when the British programme began in 2005 and remained its only continuous investor across the series. His business interests have included mobile communications, technology, media and retail, giving him a broad investment background for evaluating pitches.
The original panel also included Duncan Bannatyne, Rachel Elnaugh, Simon Woodroffe and Doug Richard. Several of those original dragons later left, while other investors joined in subsequent series. That changing panel is why the phrase “original dragon” does not necessarily mean a dragon who appeared throughout the programme.
Peter Jones is also known for founding the Peter Jones Foundation, which supports education and enterprise initiatives. His long tenure has made him one of the programme’s most recognisable figures.