In the UK television show Dragon's Den, what product did Levi Roots pitch to the investors?

In the UK television show Dragon's Den, Levi Roots pitched Reggae Reggae Sauce to the investors.

Roots appeared on the programme in 2007 and presented his Caribbean-inspired sauce while discussing its recipe, branding and commercial potential. The pitch helped introduce both the product and Roots himself to a much larger audience. Reggae Reggae Sauce subsequently became the flagship product of his food business.

The sauce was developed from a family recipe and is associated with Caribbean cooking. Its branding draws on Roots's music career and Jamaican heritage, making the pitch notable not only for its investment story but also for the way a strong personal identity was connected to a packaged food product.

The name is sometimes shortened informally to “Reggae sauce,” but the product's established brand name is Reggae Reggae Sauce. Roots later expanded the brand into other food products and became one of the programme's best-known entrepreneurs.