Sara Davies became a regular dragon on the UK show Dragons' Den in 2019.
Davies is an entrepreneur associated with the craft and creative-products company Crafter's Companion, which she founded while still young. Her business background gave her particular experience in product development, direct selling, retail distribution and building a consumer brand.
Her appointment expanded the programme’s panel with an investor whose expertise came from a rapidly developed product business rather than from the traditional banking or property routes often associated with television investors. On the show, that background informs her attention to customer demand, manufacturing, marketing and routes to market.
Davies is sometimes confused with Jenny Campbell, another female investor who joined the programme earlier, or with Kelly Hoppen, who appeared during a different period. The relevant date here is 2019, when Davies became part of the regular British Dragons' Den panel.