Who gave the Big Mac its name in 1967 after a McDonald’s advertising meeting?

Esther Glickstein Rose gave the Big Mac its name in 1967 after a McDonald’s advertising meeting.

Rose was a 21-year-old advertising secretary at McDonald’s corporate headquarters when she suggested “Big Mac.” The name replaced earlier proposed names, including “Aristocrat” and “Blue Ribbon Burger,” and was selected because it was short, memorable, and easy to say.

The sandwich itself had been developed as a larger alternative to McDonald’s standard hamburgers. It became one of the company’s most recognizable branded products, supported by the “two all-beef patties” jingle and the distinctive Big Mac name.

A common mix-up is attributing the name to a famous executive or a restaurant customer. Rose was not a celebrity spokesperson or senior executive; her contribution was specifically the product name.