Who founded the streetwear label Denim Tears in 2019?

Tremaine Emory founded the streetwear label Denim Tears in 2019.

Emory created Denim Tears as a fashion project focused on African American history, memory, and cultural symbolism. The label’s garments often use denim, cotton, graphics, and historical references to explore the relationship between Black identity and American material culture.

One recurring visual language involves cotton imagery. That reference is deliberately connected to the history of enslaved labor and the United States cotton economy, giving the clothing a meaning beyond ordinary branding. Emory’s approach helped place historical storytelling at the center of a contemporary streetwear label.

Tremaine Emory is also known for his wider work in fashion and culture, including his creative direction at Supreme. Denim Tears is sometimes confused with other independent labels founded by contemporary designers, but its founder is specifically Emory. The 2019 date identifies the label’s founding period, not the release of every collection or collaboration.