Where did Supreme open its first store in 1994?

Supreme opened its first store at 274 Lafayette Street in New York City in 1994.

James Jebbia designed the original Supreme store to serve New York skateboarders. Its open layout allowed skaters to ride into the shop, reflecting a retail concept built around the skate community rather than conventional fashion merchandising.

The Lafayette Street location became central to Supreme’s identity and is frequently referenced in accounts of the brand’s rise. Supreme’s early products included graphic T-shirts, hoodies, caps and skate decks, while its limited quantities created demand beyond the local skate scene.

The address is sometimes confused with later Supreme stores in London, Los Angeles or other cities. Those locations opened after the original New York shop. Supreme’s first store was specifically at 274 Lafayette Street, in Manhattan, when the brand launched in 1994.